This article explores some facts about gluten-free products that you need to be aware of.
- Gluten-free and vegan pizza crusts (310) 322–7357
Gluten-Free Pizza Crusts, Should You?
As a maker of gluten-free pizza crusts, we believe in helping our customers, both current and future. There are several myths out there regarding gluten and it can be confusing.
First off, let's get this out the way first, not everyone needs to consider a gluten-free lifestyle. Yes, you read that correctly. The only people who should give serious consideration towards taking a step towards being gluten-free are people who have been diagnosed with celiac disease or other form of sensitivity to gluten.
Gluten-Sensitivity vs. Marketing Hype
Not everyone needs to be gluten-free, and not everyone needs to buy gluten-free pizza crusts. A lot of unscrupulous marketers are promoting products as gluten-free and tapping into consumer fears. According to this excerpt from the New York Times:
"I see this as part of the current American concern with digestive health, which is also responsible for the yogurt boom,” said Harry Balzer, vice president at the market research company NPD Group, where he has followed the food industry for some 30 years. “About 30 percent of the public says it would like to cut back on the amount of gluten it’s eating, and if you find 30 percent of the public doing anything, you’ll find a lot of marketers right there, too.”
Never mind that a Mayo Clinic survey in 2012 concluded that only 1.8 million Americans have celiac disease, an autoimmune disorder that causes the body to attack the small intestine when gluten is ingested and can lead to other debilitating medical problems if not diagnosed.
An additional 18 million people, or about 6 percent of the population, is believed to have gluten sensitivity, a less severe problem with the protein in wheat, barley and rye and their relatives that gives elasticity to dough and stability to the shape of baked goods.
“There are truly people out there who need gluten-free foods for health reasons, but they are not the majority of consumers who are driving this market,” said Virginia Morris, vice president for consumer strategy and insights at Daymon Worldwide, a private brand and consumer interactions company." [READ MORE]
So remember, there is only one way to tell if you need to be free of gluten, and that is to consult a physician. If you do need to live a gluten-free lifestyle, make sure that the products you are buying are 100% gluten-free, such as our gluten-free pizza crusts, gluten-free flat breads, and gluten-free bread crumbs.
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